SEO audit and roadmap
A prioritized list of technical, on-page and content fixes, ordered by the traffic and effort each one is likely to involve.
Search Engine Optimization
Search visibility built page by page, with every change logged and reported.
Your SEO specialist handles the steady work behind search visibility: keyword and competitor research, on-page improvements, technical fixes, local listings and content briefs for your writers. Every change is logged, tracked in Search Console and reported in plain language each week.
What your seo specialist takes off your plate.
Handed over on day one with written SOPs, reported on every day after.
Usually hired by
- Service businesses that want more calls from local search
- Owners whose website gets visits but few enquiries
- Teams publishing content with no keyword plan behind it
- Businesses rebuilding a site and protecting existing rankings
- Research keywords your buyers actually search and map them to pages
- Rewrite titles, meta descriptions and headings for target keywords
- Audit crawl errors, broken links, redirects and page speed issues
- Add and validate structured data for services, FAQs and reviews
- Optimize your Google Business Profile and local citations
- Write content briefs your writers can turn into ranking pages
- Build internal links so key pages get the authority they need
- Run white-hat link outreach to relevant sites and directories
- Track rankings, clicks and conversions in Search Console and GA4
- Benchmark competitors and flag the gaps worth closing first
A day on the seat.
An illustrative schedule. Your specialist's real day is built from your SOPs and priorities.
Works in the tools you already use
Check Search Console for new crawl errors and coverage drops
Research keywords for next month's service page updates
Rewrite titles and meta descriptions on five priority pages
Fix redirect chains and broken internal links from the audit
Update the Google Business Profile with new photos and services
Log today's changes and send the end-of-day report
What you get from this seat.
The same reporting rhythm as every other seat on your team.
Change log
Every edit to titles, pages, redirects and schema recorded with the date, so results can be traced back to the work.
Weekly search report
Clicks, impressions, rankings for your target keywords and leads from organic search, explained in plain language.
Two ways to hire a seo specialist.
Keep a specialist on your team by the hour, or hand over one defined job for one fixed price. Same vetting, same account manager, same daily reporting.
Ongoing seat
Billed hourlyYour seo specialist works the hours you agree every week, reports at the end of each day and grows with the work. Add hours, add seats or pause as things change.
- Weekly hours you choose
- End-of-day reports and a weekly review
- Scale up, scale down or pause
One-time project
One fixed priceFor example: an SEO audit with a prioritized fix list, or on-page optimization of your key pages. Scope, timeline and price are agreed before work starts, and you pay once.
- Scope and price agreed up front
- Delivered, reviewed and handed over
- Pay once, no ongoing commitment
Search Engine Optimization: common questions.
Anything we have not covered, ask us on the discovery call.
Ask a questionCan you guarantee a first-page ranking?
No, and nobody honestly can. Search engines decide rankings. What we commit to is the work: fixes, improvements and content made to current best practice, logged and reported so you can see what changed.
How long before SEO shows results?
It depends on your site, competition and how much needs fixing. Technical and on-page fixes can show up in Search Console within weeks; competitive rankings usually take longer. We set expectations on the discovery call.
Do you need access to my website and Google accounts?
Yes, with the least access the work requires: Search Console, Analytics, your Business Profile and an editor role on the site. Access is shared through a password manager and removed when the seat ends.
Do you write the content too?
Your SEO specialist writes briefs, titles and on-page copy edits. Longer articles can come from your writers, or we can scope a content seat alongside SEO on the discovery call.
What does SEO support cost?
You can keep an ongoing seat billed by the hour, or book a one-time project at one fixed price. Pricing depends on hours and scope, such as how many pages, locations and reports you need. We quote it on the discovery call.
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View serviceReady to fill the seo specialist seat?
Tell us what this seat needs to handle. We shortlist specialists for it and you choose who joins your team.